Communication in the sport industry is a challenging task. Specialist knowledge is essential to communicate the right message across borders. Getting your terminology right is important, but sport is all about emotions. When you plan international campaigns, ask for expert advice to make sure that cultural aspects are duly taken into account in the language you use. Can you think of any example of successful/failed cross-cultural communication in sports media?

Communication in the sport industry is a challenging task. Specialist knowledge is essential to communicate the right message across borders. Getting your terminology right is important, but sport is all about emotions. When you plan international campaigns, ask for expert advice to make sure that cultural aspects are duly taken into account in the language you use. Can you think of any example of successful/failed cross-cultural communication in sports media?

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